Browning OdorSmart


Successful hunting is a blend of skill and proper equipment. Browning offers quality hunting gear that blocks human scent from your prey.


Browning’s OdorSmart clothing line is promoted with primarily traditional media, seeing as the target audience I chose is aged 30+ and the majority of them aren’t online. But for those who happen to be, there is a web banner and email blast-- that they can sign up to receive when they make a purchase at Bass Pro Shop. The campaign also has a direct mail piece and in store flyer, billboard, and one print ad.